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All things new!

Nils Hörrmann

Designing your own website is not easy. Forgotten is the good advice sent on the way with clients. Forgotten is the 101 of good project management. So our plan was this: “Let’s just hire ourselves!” For the tenth anniversary of our studio, is back with a new design.

We set three goals for the redesign of our website:

Design process

Spread out sketches and layout prints. Photo.
Figure With pencil, scissors and glue: While layouting, we often switched between screen and paper for a better overview.

When working on the overall design concept, it was essential to us to create general constrains. Therefore, we started a twofold process of gathering ideas: First, we looked at design elements within our existing sites which we wanted to move to the new site. Second, we collected layout ideas that could be implemented with CSS Grid1 and Flexbox, allowing us to make use of space. In this matter, editorial design found in print magazines was our main inspiration.

1 CSS Grid layouts are a milestone in web design. Background information and examples are provided on Jen Simmons’ site and on Grid by Example by Rachel Andrew.

Blog design of from 2013. Header with navigation and intro text bars sitting on top of featured article image. Language switcher showing the current language selection in circle. Screenshot.
Figure Former blog layout, with amplitude navigation. The language switcher made its way into the new design.

Our old blogs, formerly residing at and, made use of a twin layout that differed in its respective color scheme. The navigation featured an amplitude-like animation on interaction with a pointer device.

Layout sketch. Screenshot.
Figure An intermediate layout step featuring former blog navigation and new text layout. The color bar with logo and name on the right hand side was meant to act as a dividr between texts (left) and projects (right). Tested as a dynamic mockup in the browser, this version did not convince us.

When trying to transfer this element to our new design concept, we repeatedly ran into the issue of the amplitude covering up too much content information within the image. After many variations, this element developed into a fixed header without animation, keeping the playful language switcher as a reference to the former design.

Two column layout with the typefaces "iA Writer Duo" and "Skolar Sans". Sketch.
Figure Playing with type in the new layout.

Regarding the new website typography, we opted for a change: Having used FF Tisa” by Mitja Miklavčič (Fontshop) on the web since establishing our studio, we switched to “Skolar Sans” by David Březina and Sláva Jevčinová (Rosetta) as our new main typeface. As an addition, we brought in “iA Writer Duo” by iA, a variant of IBM Plex”, for data-like content.


Tree structure of our site (left), overview of projects (right). Screenshot.
Figure Overview of our site in Kirby panel.

When we started working on our site’s new design, we were already in the process of transitioning client projects to a new content management system. After having successfully used Symphony for years, the system’s development stagnated. Therefore, the development of Kirby 3 caught our interest. Foremost, because the system focusses on concepts that are essential to us: content structures and input fields can be designed freely, there are no restrictions with regard to the general site organisation. This flexibility is reflected by the front-end, posing no constraints for markup output.

User interface with project data. Screenshot.
Figure Project view showing the website of PLANT Architects Inc. in Kirby panel.

A big plus offered by Kirby was storing content in text files on the server. This proved to be a real simplification in comparison to database systems, where content is stored abstractly. Text files can be opened, edited and moved on every computer – with no special knowledge or apps required. The abbility to adjust files by search and replace was especially helpful in the context of moving and updating existing content.

The one thing that made switching systems hard was templating. Kirby templates use a mix of PHP and HTML, which was contrary to the clear separation of concerns we knew from using XSLT in Symphony. Kirby’s templating system offers a wide range of possibilities as soon as you get into it, but it still is a complexity factor for us.


For us, moving to Kirby has proven to be a good decision. It’s a fast, flexible and versatile system that can be used for small and large sites alike and is in continuous development. The developer team and the open community excel by their friendlyness and cooperativeness, which really helped us make the switch.2. With the site now running on Kirby, we reached our goal of making our content easier to maintain.

2 Newbies should have a look at Kirbycasts or ask questions in the forum and on the Discord chat.

With regards to content, the design process of our website provided clarity. Further ideas to develop the site have been sketched, but not implemented yet – be it detailed case studies or the introduction of link collection and recommendations.

Our goal is to incrementally extend our site and, especially, to get back into the flow of writing and publishing regularly. Now to decide what idea to pick up first … let’s just hire ourselves again and plot a plan.